A different way
to feel at home.
NAARI BY DESIGN is an Indian women’s loungewear label for the quieter parts of life: mornings without alarms, evenings without plans and everything beautifully in between.
Your most personal wardrobe deserves more.
The clothes closest to us are often the least considered. Nightwear becomes an afterthought: too ordinary to feel special, too restrictive to truly unwind or too delicate for everyday life. We wanted to change that.
Our answer is premium loungewear for women in India with a clearer point of view: beautiful shapes, breathable materials and pieces that feel right long after bedtime. Organic cotton pajama sets, polished shorts sets and quietly luxurious knit co-ords form a wardrobe built around real life.
See every pieceNothing to prove.
Everything to feel.
Made to fit your life, not someone else’s idea of it.
Some days call for gentle structure. Others call for none at all. Our padded and non-padded loungewear gives you that choice without asking you to give up softness, movement or the silhouette you love.
From considered necklines and relaxed sleeves to easy waistbands and carefully finished seams, every detail has a purpose. This is comfortable women’s nightwear that looks refined, feels natural and never asks you to adjust yourself.
Find your silhouetteThe feeling begins with the fabric.
Organic cotton.
100% organic cottonOur organic cotton night suits, breathable pajama sets and cotton shorts sets are soft against the skin and comfortable across India’s changing seasons.
Silk-cotton satin.
40% silk · 60% cottonOur satin loungewear combines the smooth finish of silk with the familiar comfort of cotton for polished evenings and beautifully unhurried mornings.
Merino knit.
70% merino wool · 20% bamboo · 10% modalOur premium knit lounge sets balance natural warmth, breathable softness and an easy drape for elevated winter loungewear without the bulk.
For the hours that belong to you.
We imagine luxury women’s loungewear in India differently: organic cotton nightwear that lets your skin breathe, pajama sets you would answer the door in, shorts sets that feel light from morning onward and knit lounge sets worth clearing your evening for.
Available in sizes S to XXL, with padded and non-padded options, our collections are made for individuality rather than rules. Choose what feels right. The rest is already taken care of.